Customers' Benefits Inside the Retail Store With RFID Technology

RFID technology has been criticized for not having any customer benefit when deployed on retail environment. The argument of the present paper is that when RFID is deployed correctly it can create huge benefits both for the customer and the retail store. Even though item level tagging is a couple of years away; it is recognized by the retailing industry and different authors that return on investment will be reached once it is done.