Cutting Through the Noise:Delivering the Right Marketing Message to the Right Customer
Source: Pitney Bowes
Financial institutions have the opportunity to dramatically improve their understanding of what their customers and prospects are seeking through analysing current customer behaviours in the context of customer location. The resulting location-based insights enable institutions to deliver more targeted, relevant and appropriate marketing message to customers, and produce better results for the institution. Read this whitepaper to learn how meaningful communications are critical to establishing and maintaining customer intimacy and promoting a valued partner-like relationship.