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database marketing
(28 results)-
White Papers
Executive Brief: Optimize Your Enterprise - Fuel Your Growth With Data in the Cloud
Oct 2011
Customer intelligence is one of the most important strategic assets any company possesses. I've experienced that myself firsthand, having managed enterprise data programs for more than 20 years. ...
Provided by Dun & Bradstreet
-
Podcasts
How did one CIO turn creative IT into a key NBA business strategy?
Feb 2012
CIO Michael Gliedman shares his strategy for engaging the NBA audience. Learn how integrating technology with key business strategies led to a deeper, more exciting fan experience via pristine...
Provided by Cisco Systems, Inc
-
White Papers
Cutting Through the Noise:Delivering the Right Marketing Message to the Right Customer
Aug 2009
Financial institutions have the opportunity to dramatically improve their understanding of what their customers and prospects are seeking through analysing current customer behaviours in the...
Provided by Pitney Bowes
-
White Papers
Customer Data Quality Platform from Pitney Bowes Business Insight - a Butler Group Technology Audit report
Aug 2009
Pitney Bowes Customer Data Quality Platform (CDQP) is a domain-specific customer data quality management system that enables tasks such as integration, cleansing, matching, profiling, monitoring,...
Provided by Pitney Bowes
-
White Papers
Data Quality Considerations for a Master Data Management Structure
Aug 2009
Companies acquiring companies. Human Resources sharing information with Finance. Businesses spanning multiple countries. What do all of these scenarios have in common? The sharing of data. What is...
Provided by Pitney Bowes
-
White Papers
Data Disclosure - Threats and Control
Feb 2010
In most enterprises today, personal data such as last name, social security number, date of birth and so on seems to proliferate across multitude of databases. It is the responsibility of the...
Provided by Cognizant Technology Solutions
-
White Papers
ORACLE DATABASE 10G STANDARD EDITION ONE
Sep 2005
Oracle Database 10g Standard Edition One is designed for deployment in small- to-medium business environments. It is easy to install and configure, and comes complete with built in selfmanagement...
Provided by Oracle
-
White Papers
Simplifying Access and Integration for iSeries (AS400) System
Mar 2006
Understanding the Importance of Data Integration This white paper provides an overview of the need for a comprehensive data integration strategy. It is dedicated to all users of IBM's iSeries (aka...
Provided by Attunity
-
White Papers
Top 7 Tips for Boosting Online Conversion
Sep 2010
Download Top 7 Tips for Boosting Online Conversion to find the marketing gold within your online interaction data. By tracking each person's clicks, opens, purchases, and comments, and then...
Provided by Unica
-
White Papers
Stand-Alone Data Reduction Technologies — A Storage Paradigm Shift
Mar 2010
Recent trends show that the volume of stored digital data is increasing at a very fast pace. All kinds of organizations running different kinds of businesses store and maintain different types of...
Provided by Hewlett-Packard (HP)
-
White Papers
Forecasting Household Response in Database Marketing: A Latent Trait Approach
Feb 2009
Database marketers often select households for individual marketing contacts using information on past purchase behavior. One of the most common methods, known as RFM variables approach, ranks...
Provided by University of Iowa
-
White Papers
The Forrester Wave: Database Marketing Service Providers, Q4 2007
Nov 2007
Forrester evaluated 12 leading database marketing service providers across 143 criteria. The analysis identifies Merkle, Targetbase, KnowledgeBase Marketing, The Allant Group, and Epsilon as...
Provided by Forrester Research
-
White Papers
Performance-Driven Software Development
Sep 2006
When software automates business processes, software performance is the limiting factor for business performance. A slow order processing engine necessarily means slowly processed orders. Even...
Provided by Compuware
-
White Papers
ERP Case Study: Arabian Food Supplies Consolidates IT Systems for Improved Business Management and Planning
Sep 2006
"We carried out a comparative study of all the ERP packages available. Oracle is the best software vendor capable of offering a comprehensive solution for every tier of the enterprise." — Nabil...
Provided by Oracle
-
White Papers
Why do I need a Relational Database?
Sep 2006
Your business runs on information. Are you storing and accessing that information effectively? Here's a short introduction to the benefits of using a relational database for all your information.
Provided by Oracle
-
Case Studies
Staples Selects SAS Marketing Automation for Comprehensive Database Campaign Management
Oct 2006
Staples, Inc., the world's largest office products company, selected SAS Marketing Automation to provide comprehensive database marketing campaign management and advanced customer data analytics...
Provided by SAS Institute
-
White Papers
Building the Business Case for Application Portfolio Management
Nov 2006
This Forrester Report, "Building the Business Case for Application Portfolio Management," will help you build a business case for Application Portfolio Management (APM) in your enterprise. ...
Provided by IBM
-
White Papers
Depth Estimation for Ranking Query Optimization
Jul 2007
A relational ranking query uses a scoring function to limit the results of a conventional query to a small number of the most relevant answers. The increasing popularity of this query paradigm has...
Provided by BEA Systems
-
White Papers
Application Performance Management Survey Report
Nov 2006
How do your application performance practices compare to your peers? Download this survey report to see how other organisations are approaching application performance. Compuware's Application...
Provided by Compuware
-
White Papers
The Customer Focused Contact Center
Aug 2006
Call it what you will - the contact center or call center, customer service, or 1-800 number is a critical area where the customers experience and attitude towards the company are developed. The...
Provided by IBM
-
White Papers
To Be Bought, You Need To Be Considered. To Be Considered, You Need To Be Known.
Apr 2011
Numerous studies show that advertising works. However, it has always been difficult to prove the value of such advertising in more concrete terms. In the real world of banner ads and rich media,...
Provided by CBSi
-
White Papers
How Security Can Help Grow Your Business: The Marketing Side of Tokenization
Aug 2011
Tokenization is more than a security measure and more than a cost savings technique. It can be used to build your business. This white paper discusses the ways tokens can be used in back-end...
Provided by First Data
-
Whitepapers - Video
Becoming a Social Business video series: Doug Cox
Oct 2011
Find out the ins and outs of Social Business...
Provided by IBM
-
White Papers
Microsoft SQL Server and Dell EqualLogic PS Series Solution Brief
Jan 2008
Managing business information is crucial to the success of any company or organization - and databases allow you to manage and use an incredible variety of information easily. Because of the...
Provided by Dell EqualLogic
-
White Papers
Solving On-Premise Email Management Challenges With On-Demand Services
Aug 2008
The growing reliance on email for critical business processes has driven the need for increasingly complex email systems. Data stores have grown rapidly, resulting in backup systems with...
Provided by Dell
-
White Papers
Best Practices for Implementing a Data Warehouse on Oracle Exadata
Mar 2012
Increasingly companies are recognizing the value of an enterprise data warehouse (EDW). A true EDW provides a single 360-degree view of the business and a powerful platform for a wide spectrum of...
Provided by Oracle
-
Podcasts
Targetbase Enhances its Client Services with Oracle Exadata
Mar 2012
As digital data continues to explode, organizations are looking for game changing technology to stay in front of the increasing business velocity and complexity. Targetbase, an agency that...
Provided by Oracle
-
White Papers
SANS Institute: Oracle Database Vault Review - Controlling Privileged User Access to Sensitive Application Data
Dec 2011
Privileged users are often granted the keys to the kingdom, giving them access to critical data within the database, even if they do not need to see, copy or touch that data in order to do their...
Provided by Oracle
-
Podcasts
How did one CIO turn creative IT into a key NBA business strategy?
Feb 2012
CIO Michael Gliedman shares his strategy for engaging the NBA audience. Learn how integrating technology with key business strategies led to a deeper, more exciting fan experience via pristine...
Provided by Cisco Systems, Inc
-
White Papers
Best Practices for Implementing a Data Warehouse on Oracle Exadata
Mar 2012
Increasingly companies are recognizing the value of an enterprise data warehouse (EDW). A true EDW provides a single 360-degree view of the business and a powerful platform for a wide spectrum of...
Provided by Oracle
-
Podcasts
Targetbase Enhances its Client Services with Oracle Exadata
Mar 2012
As digital data continues to explode, organizations are looking for game changing technology to stay in front of the increasing business velocity and complexity. Targetbase, an agency that...
Provided by Oracle
-
White Papers
SANS Institute: Oracle Database Vault Review - Controlling Privileged User Access to Sensitive Application Data
Dec 2011
Privileged users are often granted the keys to the kingdom, giving them access to critical data within the database, even if they do not need to see, copy or touch that data in order to do their...
Provided by Oracle
-
Whitepapers - Video
Becoming a Social Business video series: Doug Cox
Oct 2011
Find out the ins and outs of Social Business...
Provided by IBM
-
White Papers
Executive Brief: Optimize Your Enterprise - Fuel Your Growth With Data in the Cloud
Oct 2011
Customer intelligence is one of the most important strategic assets any company possesses. I've experienced that myself firsthand, having managed enterprise data programs for more than 20 years. ...
Provided by Dun & Bradstreet
-
White Papers
How Security Can Help Grow Your Business: The Marketing Side of Tokenization
Aug 2011
Tokenization is more than a security measure and more than a cost savings technique. It can be used to build your business. This white paper discusses the ways tokens can be used in back-end...
Provided by First Data
-
White Papers
To Be Bought, You Need To Be Considered. To Be Considered, You Need To Be Known.
Apr 2011
Numerous studies show that advertising works. However, it has always been difficult to prove the value of such advertising in more concrete terms. In the real world of banner ads and rich media,...
Provided by CBSi
-
White Papers
Depth Estimation for Ranking Query Optimization
Jul 2007
A relational ranking query uses a scoring function to limit the results of a conventional query to a small number of the most relevant answers. The increasing popularity of this query paradigm has...
Provided by BEA Systems
-
White Papers
The Forrester Wave: Database Marketing Service Providers, Q4 2007
Nov 2007
Forrester evaluated 12 leading database marketing service providers across 143 criteria. The analysis identifies Merkle, Targetbase, KnowledgeBase Marketing, The Allant Group, and Epsilon as...
Provided by Forrester Research
-
White Papers
Forecasting Household Response in Database Marketing: A Latent Trait Approach
Feb 2009
Database marketers often select households for individual marketing contacts using information on past purchase behavior. One of the most common methods, known as RFM variables approach, ranks...
Provided by University of Iowa
-
White Papers
Stand-Alone Data Reduction Technologies — A Storage Paradigm Shift
Mar 2010
Recent trends show that the volume of stored digital data is increasing at a very fast pace. All kinds of organizations running different kinds of businesses store and maintain different types of...
Provided by Hewlett-Packard (HP)
-
White Papers
Top 7 Tips for Boosting Online Conversion
Sep 2010
Download Top 7 Tips for Boosting Online Conversion to find the marketing gold within your online interaction data. By tracking each person's clicks, opens, purchases, and comments, and then...
Provided by Unica
-
White Papers
Data Disclosure - Threats and Control
Feb 2010
In most enterprises today, personal data such as last name, social security number, date of birth and so on seems to proliferate across multitude of databases. It is the responsibility of the...
Provided by Cognizant Technology Solutions
-
White Papers
Data Quality Considerations for a Master Data Management Structure
Aug 2009
Companies acquiring companies. Human Resources sharing information with Finance. Businesses spanning multiple countries. What do all of these scenarios have in common? The sharing of data. What is...
Provided by Pitney Bowes
-
White Papers
Customer Data Quality Platform from Pitney Bowes Business Insight - a Butler Group Technology Audit report
Aug 2009
Pitney Bowes Customer Data Quality Platform (CDQP) is a domain-specific customer data quality management system that enables tasks such as integration, cleansing, matching, profiling, monitoring,...
Provided by Pitney Bowes
-
White Papers
Cutting Through the Noise:Delivering the Right Marketing Message to the Right Customer
Aug 2009
Financial institutions have the opportunity to dramatically improve their understanding of what their customers and prospects are seeking through analysing current customer behaviours in the...
Provided by Pitney Bowes
-
White Papers
Solving On-Premise Email Management Challenges With On-Demand Services
Aug 2008
The growing reliance on email for critical business processes has driven the need for increasingly complex email systems. Data stores have grown rapidly, resulting in backup systems with...
Provided by Dell
-
White Papers
Microsoft SQL Server and Dell EqualLogic PS Series Solution Brief
Jan 2008
Managing business information is crucial to the success of any company or organization - and databases allow you to manage and use an incredible variety of information easily. Because of the...
Provided by Dell EqualLogic
-
White Papers
The Customer Focused Contact Center
Aug 2006
Call it what you will - the contact center or call center, customer service, or 1-800 number is a critical area where the customers experience and attitude towards the company are developed. The...
Provided by IBM
-
White Papers
Application Performance Management Survey Report
Nov 2006
How do your application performance practices compare to your peers? Download this survey report to see how other organisations are approaching application performance. Compuware's Application...
Provided by Compuware
-
White Papers
Building the Business Case for Application Portfolio Management
Nov 2006
This Forrester Report, "Building the Business Case for Application Portfolio Management," will help you build a business case for Application Portfolio Management (APM) in your enterprise. ...
Provided by IBM
-
Case Studies
Staples Selects SAS Marketing Automation for Comprehensive Database Campaign Management
Oct 2006
Staples, Inc., the world's largest office products company, selected SAS Marketing Automation to provide comprehensive database marketing campaign management and advanced customer data analytics...
Provided by SAS Institute
-
White Papers
Why do I need a Relational Database?
Sep 2006
Your business runs on information. Are you storing and accessing that information effectively? Here's a short introduction to the benefits of using a relational database for all your information.
Provided by Oracle
-
White Papers
ERP Case Study: Arabian Food Supplies Consolidates IT Systems for Improved Business Management and Planning
Sep 2006
"We carried out a comparative study of all the ERP packages available. Oracle is the best software vendor capable of offering a comprehensive solution for every tier of the enterprise." — Nabil...
Provided by Oracle
-
White Papers
Performance-Driven Software Development
Sep 2006
When software automates business processes, software performance is the limiting factor for business performance. A slow order processing engine necessarily means slowly processed orders. Even...
Provided by Compuware
-
White Papers
Simplifying Access and Integration for iSeries (AS400) System
Mar 2006
Understanding the Importance of Data Integration This white paper provides an overview of the need for a comprehensive data integration strategy. It is dedicated to all users of IBM's iSeries (aka...
Provided by Attunity
-
White Papers
ORACLE DATABASE 10G STANDARD EDITION ONE
Sep 2005
Oracle Database 10g Standard Edition One is designed for deployment in small- to-medium business environments. It is easy to install and configure, and comes complete with built in selfmanagement...
Provided by Oracle
-
White Papers
ORACLE DATABASE 10G STANDARD EDITION ONE
Sep 2005
Oracle Database 10g Standard Edition One is designed for deployment in small- to-medium business environments. It is easy to install and configure, and comes complete with built in selfmanagement...
Provided by Oracle
-
White Papers
How Security Can Help Grow Your Business: The Marketing Side of Tokenization
Aug 2011
Tokenization is more than a security measure and more than a cost savings technique. It can be used to build your business. This white paper discusses the ways tokens can be used in back-end...
Provided by First Data
-
White Papers
Cutting Through the Noise:Delivering the Right Marketing Message to the Right Customer
Aug 2009
Financial institutions have the opportunity to dramatically improve their understanding of what their customers and prospects are seeking through analysing current customer behaviours in the...
Provided by Pitney Bowes
-
White Papers
Customer Data Quality Platform from Pitney Bowes Business Insight - a Butler Group Technology Audit report
Aug 2009
Pitney Bowes Customer Data Quality Platform (CDQP) is a domain-specific customer data quality management system that enables tasks such as integration, cleansing, matching, profiling, monitoring,...
Provided by Pitney Bowes
-
White Papers
Data Quality Considerations for a Master Data Management Structure
Aug 2009
Companies acquiring companies. Human Resources sharing information with Finance. Businesses spanning multiple countries. What do all of these scenarios have in common? The sharing of data. What is...
Provided by Pitney Bowes
-
White Papers
Data Disclosure - Threats and Control
Feb 2010
In most enterprises today, personal data such as last name, social security number, date of birth and so on seems to proliferate across multitude of databases. It is the responsibility of the...
Provided by Cognizant Technology Solutions
-
White Papers
Simplifying Access and Integration for iSeries (AS400) System
Mar 2006
Understanding the Importance of Data Integration This white paper provides an overview of the need for a comprehensive data integration strategy. It is dedicated to all users of IBM's iSeries (aka...
Provided by Attunity
-
White Papers
Top 7 Tips for Boosting Online Conversion
Sep 2010
Download Top 7 Tips for Boosting Online Conversion to find the marketing gold within your online interaction data. By tracking each person's clicks, opens, purchases, and comments, and then...
Provided by Unica
-
White Papers
Stand-Alone Data Reduction Technologies — A Storage Paradigm Shift
Mar 2010
Recent trends show that the volume of stored digital data is increasing at a very fast pace. All kinds of organizations running different kinds of businesses store and maintain different types of...
Provided by Hewlett-Packard (HP)
-
White Papers
Forecasting Household Response in Database Marketing: A Latent Trait Approach
Feb 2009
Database marketers often select households for individual marketing contacts using information on past purchase behavior. One of the most common methods, known as RFM variables approach, ranks...
Provided by University of Iowa
-
White Papers
The Forrester Wave: Database Marketing Service Providers, Q4 2007
Nov 2007
Forrester evaluated 12 leading database marketing service providers across 143 criteria. The analysis identifies Merkle, Targetbase, KnowledgeBase Marketing, The Allant Group, and Epsilon as...
Provided by Forrester Research
-
White Papers
Performance-Driven Software Development
Sep 2006
When software automates business processes, software performance is the limiting factor for business performance. A slow order processing engine necessarily means slowly processed orders. Even...
Provided by Compuware
-
White Papers
ERP Case Study: Arabian Food Supplies Consolidates IT Systems for Improved Business Management and Planning
Sep 2006
"We carried out a comparative study of all the ERP packages available. Oracle is the best software vendor capable of offering a comprehensive solution for every tier of the enterprise." — Nabil...
Provided by Oracle
-
White Papers
Why do I need a Relational Database?
Sep 2006
Your business runs on information. Are you storing and accessing that information effectively? Here's a short introduction to the benefits of using a relational database for all your information.
Provided by Oracle
-
Case Studies
Staples Selects SAS Marketing Automation for Comprehensive Database Campaign Management
Oct 2006
Staples, Inc., the world's largest office products company, selected SAS Marketing Automation to provide comprehensive database marketing campaign management and advanced customer data analytics...
Provided by SAS Institute
-
White Papers
Building the Business Case for Application Portfolio Management
Nov 2006
This Forrester Report, "Building the Business Case for Application Portfolio Management," will help you build a business case for Application Portfolio Management (APM) in your enterprise. ...
Provided by IBM
-
White Papers
Depth Estimation for Ranking Query Optimization
Jul 2007
A relational ranking query uses a scoring function to limit the results of a conventional query to a small number of the most relevant answers. The increasing popularity of this query paradigm has...
Provided by BEA Systems
-
White Papers
Application Performance Management Survey Report
Nov 2006
How do your application performance practices compare to your peers? Download this survey report to see how other organisations are approaching application performance. Compuware's Application...
Provided by Compuware
-
White Papers
The Customer Focused Contact Center
Aug 2006
Call it what you will - the contact center or call center, customer service, or 1-800 number is a critical area where the customers experience and attitude towards the company are developed. The...
Provided by IBM
-
White Papers
To Be Bought, You Need To Be Considered. To Be Considered, You Need To Be Known.
Apr 2011
Numerous studies show that advertising works. However, it has always been difficult to prove the value of such advertising in more concrete terms. In the real world of banner ads and rich media,...
Provided by CBSi
-
White Papers
Executive Brief: Optimize Your Enterprise - Fuel Your Growth With Data in the Cloud
Oct 2011
Customer intelligence is one of the most important strategic assets any company possesses. I've experienced that myself firsthand, having managed enterprise data programs for more than 20 years. ...
Provided by Dun & Bradstreet
-
Whitepapers - Video
Becoming a Social Business video series: Doug Cox
Oct 2011
Find out the ins and outs of Social Business...
Provided by IBM
-
White Papers
Microsoft SQL Server and Dell EqualLogic PS Series Solution Brief
Jan 2008
Managing business information is crucial to the success of any company or organization - and databases allow you to manage and use an incredible variety of information easily. Because of the...
Provided by Dell EqualLogic
-
Podcasts
How did one CIO turn creative IT into a key NBA business strategy?
Feb 2012
CIO Michael Gliedman shares his strategy for engaging the NBA audience. Learn how integrating technology with key business strategies led to a deeper, more exciting fan experience via pristine...
Provided by Cisco Systems, Inc
-
White Papers
Solving On-Premise Email Management Challenges With On-Demand Services
Aug 2008
The growing reliance on email for critical business processes has driven the need for increasingly complex email systems. Data stores have grown rapidly, resulting in backup systems with...
Provided by Dell
-
White Papers
Best Practices for Implementing a Data Warehouse on Oracle Exadata
Mar 2012
Increasingly companies are recognizing the value of an enterprise data warehouse (EDW). A true EDW provides a single 360-degree view of the business and a powerful platform for a wide spectrum of...
Provided by Oracle
-
Podcasts
Targetbase Enhances its Client Services with Oracle Exadata
Mar 2012
As digital data continues to explode, organizations are looking for game changing technology to stay in front of the increasing business velocity and complexity. Targetbase, an agency that...
Provided by Oracle
-
White Papers
SANS Institute: Oracle Database Vault Review - Controlling Privileged User Access to Sensitive Application Data
Dec 2011
Privileged users are often granted the keys to the kingdom, giving them access to critical data within the database, even if they do not need to see, copy or touch that data in order to do their...
Provided by Oracle
