DEIJ Creates System Enabling Rapid Development of Advanced In-Store Marketing Research Analysis
Source: SAS Institute
The Demand Chain Development (DCD) joint research, operated by the Distribution Economics Institute of Japan (DEIJ), is attracting attention from businesses and government agencies as an organization that develops effective Point-Of-Sale (POS) marketing methods. With the previous data infrastructure shared by member businesses, diverse data analysis needs could not be met, and declining performance due to the increasing amount of data for analysis was becoming a serious problem. To master these challenges DEIJ chose SAS Institute. DEIJ deployed SAS Enterprise BI Server, SAS Data Integration Server and SAS Enterprise Guide. With these solutions DEIJ were able to developed Analysis methods.