Deliver on Your Marketing ROI Objectives
The CMO is under more pressure than ever, especially facing the prospect of slowing economic conditions. This pressure is directly connected to an inability to show business relevancy and a return on marketing investments. EMC Interactive Marketing Solutions enable marketing organizations to effectively manage their brand assets and marketing content. As a result, campaigns have more impact, costs are reduced, and ROI is maximized. The attendee will hear an in-depth profile of marketing ROI, including the latest trends. The attendee will learn how to address the challenges marketing faces with showing the tangible impact of their programs on the business.