Developing Model Of E-commerce E-marketing

First, the author analyzed the basic content of e-commerce and e-marketing. Second, they discussed the common characteristics and relationship between them. Third, they gave the definition of e-commerce e-marketing, analyzed the relationship between e-commerce e-marketing and e-commerce, e-marketing, and gave out the implementing process of e-commerce e-marketing. Forth, gave out the developing model of e-commerce e-marketing and simply analyzed the model and its functions. From this paper, they obtained that E-commerce e-marketing is different from a single e-commerce or e-marketing. It is an integrated e-marketing method by integrating online business management and transactions activities. It not only has the functions of general e-marketing, but also should have the full functions of e-commerce. It is the advanced form of e-commerce, and has more abundant content than general e-commerce.