Do Crisis Plans Matter?: A New Perspective on Leading During a Crisis

Conventional wisdom regarding crisis management leads managers to believe that a crisis plan and monitoring industry events can provide the proactive planning needed to avoid false first steps in responding to an industry event. It can be argued that preparation may not be the key to managing a crisis; instead, organizations may want to focus instead on developing leadership skills, and top communicators should identify who are the most effective individuals to lead during a crisis and enlist them in an organization's planning and ongoing crisis management efforts.