Door-To-Door Sales: The Forgotten Channel
Source: Boston Consulting Group
The products and services best suited to door-to-door sales generate high lifetime customer value or benefit from some sort of consultation or demonstration. Many of the offerings associated with high lifetime value have strong margins and produce a stream of revenues over time to help cover the cost of the sales force. Such offerings might include travel, food-delivery, and lawn services; pest control products; magazine subscriptions; home alarm and security services; and cable TV and Internet services. In the case of products and services that lend themselves to consultation or demonstration - either to explain how the offering differs from that of competitors.