DoubleClick Triples Capacity With F5's BIG-IP Local Traffic Manager 8400 Platform

DoubleClick is known for its innovation in digital marketing, where reliability and a wide reach enable clients to improve productivity, increase revenue, and enhance advertising results. Over the past few years, DoubleClick has experienced annual traffic growth volumes between 30-50%. With billions of digital transactions per day, and growing, server capacity was diminishing. After choosing F5, DoubleClick now experiences premium ad performance and increased server capacity to meet the growing need for their mission-critical ad services. DoubleClick chose F5's BIG-IP Local Traffic Manager (LTM) 8400 platform to secure and accelerate their ad-delivery application running on HP ProLiant DL385 dual-core servers. F5's BIG-IP LTM offers DoubleClick increased server and network infrastructure capacity, significant application performance improvement, lights-out availability, and enhanced network manageability.