Drive Marketing in Real Time with SAP HANA
Source: SAP
Your objectives are clear: maximize return on marketing investment (ROMI), improve brand equity, and increase the effectiveness of marketing operations.
To achieve these objectives, you need to exploit the full potential of your big data, characterized not only by the sheer volume and variety of customer data available in your current customer relationship management (CRM) system but also captured from new social media channels. You must generate rich customer insights to help you better understand customer needs and deliver the most relevant offers to the right audience.
Finally, you need to empower your marketing teams with real-time data access and fast analysis to help you optimize marketing plans, processes, and outcomes for consistently delightful customer experiences across all touch points.
To achieve these objectives, you need to exploit the full potential of your big data, characterized not only by the sheer volume and variety of customer data available in your current customer relationship management (CRM) system but also captured from new social media channels. You must generate rich customer insights to help you better understand customer needs and deliver the most relevant offers to the right audience.
Finally, you need to empower your marketing teams with real-time data access and fast analysis to help you optimize marketing plans, processes, and outcomes for consistently delightful customer experiences across all touch points.
| Format: | HTML | Size: | 0.32 |
| Date: | Dec 2012 |
