Driving Loyalty Through Great Service And Dynamic Content

This paper explains Straight-talking tips for retailers on how to maximise the most from the customers visiting your site: creative concepts; online marketing; integrated approach online and offline; website; SEO (Search Engine Optimisation or natural search); paid search; navigation; start a community. One of the ways to encourage loyalty is by publishing a retailer rating (customer certification) in connection with the merchant offer on your website. The merchant rating is carried out through a customer survey displayed only to the merchant's customers after they have completed a purchase, and it evaluates the customers' views on the retailer's buying process and the subsequent delivery process.