E-Commerce Search Engine Optimisation : What You Need To Know...And Why!
Source: Intelligent Retail
Long and short tail refers to the types of searches that an internet user makes in a search engine such as Google. It has been proven many times that people searching online will move from a generalized term (such as 'Jewellery'), through repeated searches to more specific search phrases such as 'Hand made jewellery' and to a specific search such as 'Alex monroe hand made jewellery'. Only then will a purchase usually be made. This shows that it might be good for company profile to be top in the search engines for short tail phrases such as 'Jewellery' but as an online retailer it won't make you rich.... unless you also have many long tail phrases to back this up!