E mail Marketing Design & Rendering: The New Essentials
Design is vital to the success of the email marketing program. But what does "Good" email design really entail? How to ensure the message is seen correctly by the subscribers? And who is ultimately responsible for the look and performance of the emails? Is it marketers? Designers? The answer is yes to both. Marketers and designers play an integral role in the success of email marketing design. Good email design is multi-faceted, and Authors are here to help them navigate the ins and outs with best practice recommendations.