Eastern European Bank Uses Smart SOA to Rebuild Sales Processes With the Help of IBM Solution

A large Eastern European bank had to transform its customer service and sales processes in order to understand which individual sales representatives were performing well and which were not. The bank developed a new sales and service platform using Business Process Management (BPM) and a Service-Oriented Architecture (SOA) enabling a clear, clean and readily managed interface between the core sales process provided in the sales system and all of the bank's existing applications.