Eastern European Bank Works Smarter to Improve Sales and Change Organizational Culture

With the increasingly competitive international market for financial services, the bank realized it needed to work smarter, continually optimizing its operations to improve its business results. An end-to-end sales system built on a foundation of BPM and SOA is helping the bank gain control over its sales process and meet the business objectives of increasing sales, retaining profitable customers and improving employee performance - while giving the bank the agility it needs to adapt to future changes in the business environment.