Just as shoppers often wait until the last minute to finish their holiday shopping, online retailers often find themselves behind on their holiday optimization. Procrastinators need to implement ideas that don't involve long lead times for design, development or approvals. Add value propositions in meta descriptions and page title tags to increase clickthroughs. A high percentage of sales come from search engines, and even if one is not at the top, visitors will see the value proposition when they scan the titles and tags in their search results. Ensure one have pinpointed the value prop, and express it clearly every chance one get.