eDetailing in a Web2.0 World

eDetail campaigns are a valuable tool in the Pharmaceutical Marketer's box. They provide a supplemental channel to direct sales/traditional details. Traditional detailing is under siege from regulation and an environment in which Physicians are less and less willing to spend face-time with pharmaceutical reps. This valuable white paper explores the basic concepts of eMarketing and web2.0 technology. It further details how eDetailing programs must be wrapped into a comprehensive e-marketing strategy. This paper will further explore the role of the pharmaceutical sales rep in this online environment and how, if properly deployed, an eMarketing initiative can assist reps with gaining valuable face time with practitioners.