Electronic Arts Embraces Social Networking to Create Better Games on Tight Timelines
Electronic Arts (EA), one of the world's top interactive game companies, employs social networking to bring its worldwide staff of 9,000 people together to share ideas and improve game development. EA used Microsoft Office SharePoint Server 2007 to create an internal portal called EA People where employees create personal profiles describing their skills, interests, and experience. Employees search easily by role, skills, and other criteria to find colleagues around the world who can share ideas and provide mentoring. Within a few months of releasing EA People, more than a third of EA's employees had already begun connecting with the expertise they needed.