Email List Management

The company's email list is one of the most valuable assets that one possesses. But to build a truly valuable list, one must compile one's own actual "Opt-in" email lists; one simply cannot come to rely entirely on "Acquired" lists. There are indeed high-quality lists of opt-in addresses available for rent. Most of the better ones are rather costly, because they are much targeted, and have already been cleaned of bad addresses. There are also very cheap, low-quality lists of addresses available for sale, many of which have already been over-used, over-marketed, gone bad or been abandoned to their spam-riddled fate. Both of these types of "Acquired" lists do actually have one thing in common, however: neither one of them is really the very best target for email marketing.