Email Marketing CAN-SPAM Compliance

The CAN-SPAM Act (the "Act") passed with a nearly unanimous vote in both the House and Senate and was signed into law by President Bush in December of 2003. The Federal Trade Commission (FTC) - along with numerous Internet Service Providers (lSPs) - has since used the law to take action against bad actors in the email space. This whitepaper explores the practical and legal aspects of the CAN-SPAM Act and provides advice about minimizing the risks of email marketing. Email remains one of the most effective vehicles for marketing, communication, and customer retention, and organizations that enact sending best practices will reap the long-term rewards of positive sending reputations, higher customer loyalty, and spotless ISP relationships.