End-User Defined Data Mashup: The Case For Giving More Power To End-Users Of Business Intelligence Applications

This paper offers a unique capability in its BI platform for enabling end-users to combine disparate data sources that are not already mapped within a data warehouse schema. While traditional information management philosophy requires IT to be the gatekeeper of a "Single truth" of enterprise data definitions, it is misguided to believe that this can ever be fully accomplished. Moreover, by limiting end-user abilities IT creates obstacles to delivering the fullest benefits of BI and burdens itself with unnecessary change requests, work backlogs, and administration overhead.