Engineers And Founders: The First Sales Team
Source: Stanford University
The most radical thing a new company can do is sell their product, says serial entrepreneur Steve Blank. He believes that the company founders - not the sales team - should be the first to try to turn a profit, as they will learn firsthand about their product's shortcomings and usability. Great engineers directly understand what their customers need.
| Format: | Webcast | Size: | 0.00 |
| Date: | Oct 2008 |
