Enhancing the Customer Experience: The Promise of BPM Technology for Retailers

The burgeoning e-commerce industry has received a decisive boost from these multi-channel interactions, accelerating some retail strategies and disrupting others. To survive in this environment, both traditional brick-and-mortar retailers and e-tailers need to rethink the fundamental aspects of customer experience management. This solution brief explains how retail business processes can be improved and process gaps can be closed with Oracle BPM technology.