Enterprise Master Data Management: Market Review & Forecast for 2008-12 - An MDM Institute MarketPulse In-Depth Report

Corporate master data is a critical asset that must be increasingly managed within and beyond the enterprise, primarily to solve business problems in compliance, customer service, sales, and marketing. Such master data may be indentified, harmonized and integrated at multiple levels of the software stack to materialize a single customer view (or supplier, product, view etc.).