Exhibition Company Boosts Orders by 38 Per Cent With Customer Relationship Management Tool

Access Displays is growing rapidly, but until recently, paper-based administration slowed it down. An order for a single item costing just £100 (U.S.$205) required 12 separate pieces of paper to process, including a quotation, an order, a job sheet, an invoice, and a delivery note. And employees had to complete each task manually. The error-prone process took a long time. It was also demoralising - nobody looks forward to a day filling in forms. Alliance Systems recommended Microsoft Dynamics CRM business management software, and tailored the solution to suit processes at Access Displays. Although Access Displays examined alternative CRM packages, it chose Microsoft Dynamics CRM because it was attracted to the value of off-the-shelf software combined with the flexibility of a customised program.