Extraction and Credibility Evaluation of Web-based Competitive Intelligence

Web has been one of major information sources for enterprises to acquire competitive intelligence. However, traditional approaches focus on collecting Web pages and fail to generate practical competitive intelligence from Web pages. Another problem in the research on Web-based competitive intelligence is that Web pages may contain a lot of incredible information which will have big influence on the effectiveness of competitive intelligence. Aiming at solving these problems, the authors propose a framework in this paper for the extraction and credibility evaluation of Web competitive intelligence. They present an entity-based approach to extracting Web competitive intelligence, and a social-network-based method to evaluate the credibility of acquired competitive intelligence.