Facebook Advertising Provides Precise Targeting For Less
Source: Hive Marketing
Search engine advertising via Google AdWords, Yahoo Search Marketing or Bing Search Ads allows your ad to be displayed when a user performs a search that relates to your predefined keywords. The advantage to this is that your ad is displayed right at the moment that the user is looking for something relative to what you are offering. The problem with this approach is that it is completely reactive. How can you be proactive and have your potential customers think of you before they actually need your service or product?