Factors Influencing Adoption and Post-Adoption of Smart Phone
This research aimed to develop a comprehensive model for consumers' adoption of smart phone and their behaviors after adoption. For this purpose, a multi-dimensional approach was attempted, considering both the initial adoption stage of smart phone and the stage after adoption. Affecting factors were first deduced based on literature review and in-depth interviews, and based on deduced factors, a comprehensive hypothetical adoption model was established for consumers' adoption of smart phone and their behaviors after adoption. In this empirical research a survey was conducted using an organized questionnaire, involving consumers in their 20s and 30s who were accepting smart phones.