Falling In Love 2.0: Why It's 'All Change' In The Relationship Rules

Social analysts have been telling us for years that people's trust has shifted from institutions to friends. This paper explains how online marketers can keep well ahead of the game. The rules of the marketing game have changed. The command and control television era where big brands delivered heavyweight messaging every night to the nation has finally melted away. In its place, a radically new structure has emerged that will dominate the next few years of marketing.