Farmers Insurance Analyzes Customer Lifetime Value With SAS

Farmers Insurance Group, the third-largest US personal lines insurer Farmers Insurance Group, the third-largest US personal lines insurer. Farmers Insurance Group wanted to analyze and model customer lifetime loyalty and profitability, determine distribution and marketing strategies and identify customer experience investments. To master these challenges Farmers Insurance Group chose SAS Institute. Farmers Insurance Group deployed SAS Analytics. With SAS, the insurer increased ROI by 14 percent in its direct marketing efforts and developed a holistic approach to drive sustainable profitable growth.