Feature: Understanding SEO For Small And Local Businesses
Source: Bruce Clay
With 40 percent of search engine queries containing some local intent, small businesses would do well to position themselves for search engine success. At the same time, those managing a small business often don't have the time or resources needed to manage an SEO initiative. In these situations, it may make sense to hand a website over to a qualified and reputable SEO professional to optimize a site for local and organic search. When a small business owner trusts a professional to make necessary changes, he may or may not want to understand why each effort is being made and why it will improve their site.