FedEx Improves Customer Experience With Integrated Mapping and Location Data

Off late, FedEx, a leading shipping and printing services corporation, wanted to develop a more innovative online store locator to improve customer experience. Its existing application delivered static maps of routes to its locations but did not return information such as location type, available services, or business hours. FedEx chose Microsoft Virtual Earth mapping technology to provide customers with location information and dynamic, flexible views of routes to the nearest locations, overlaid with driving directions. The FedEx development team built a solution proof of concept in just three weeks, and deployed the new locator in six months. Customer response has been enthusiastic, and calls to the support center about finding locations have dropped significantly.