Financial Services Group Puts Powerful, Easy-to-Use BI Tools in the Hands of End Users
One of the United Kingdom?s largest financial institutions, Lloyds TSB Group was formed in 1995 by the merger of Lloyds Bank, the TSB Group, Cheltenham and Gloucester, and Scottish Widows. By 2007, the company had combined data from all divisions into a Teradata Enterprise Data Warehouse and wanted to make it quick and easy for business decision makers to gain customer insight from that data. The Lloyds TSB Customer Value Management (CVM) group chose a solution based on Microsoft Business Intelligence (BI) tools for its significant cost advantage and easy integration with the Teradata Warehouse and Microsoft Office Excel. Initial tests showed that the solution helps business users to get insight into customer behavior several days sooner than with the previous manual process.