Finding Competitive Advantage in Self-Managed Work Teams

To build a competitive advantage, a firm must provide buyers with superior value. While companies can secure competitive advantages through investment in capital or technology, such avenues provide only short-term benefits as competitors imitate the successful. However, firms can sustain human resource-based competitive advantages that others cannot readily imitate because this type of advantage is not easily visible. Corporations can achieve success by viewing the work force as a competitive advantage, rather than as a cost to decrease or avoid.