FINRA (Financial Industry Regulatory Authority) Brings Speed and Pinpoint Accuracy to Website Search With the Google Search Appliance
The Financial Industry Regulatory Authority (FINRA) is the largest non-governmental regulator for all securities firms doing business in the United States overseeing nearly 5,000 brokerage firms, 174,000 branch offices, and approximately 676,000 registered securities representatives. One of FINRA's biggest challenges is helping its many diverse audiences find the content they need, quickly. FINRA team wanted to increase access to its growing body of site-based applications. FINRA deployed Google Search Appliance (GSA) and its KeyMatches capability to ensure targeted search accuracy for each of these user types.