Five Trends Reshaping Multichannel Marketing
Source: Wilson & Ellis Consulting
Consumers expect more from their marketing program. They want to control when, how, and why one contacts them. If one doesn't create a reason for them to need them, the marketing door closes permanently. It has already started with CAN-SPAM and Do Not Call lists. Expect the limits to expand as more people join the green trend and push to prohibit direct marketing. Even if legislation isn't enacted, there will be a backlash to unsolicited mailing. If one establishes the marketing program as a necessity in their customers' lives, one eliminates this threat. One also establishes their company as a leader in the industry. Marketing-As-A-Service presents the marketing message while fulfilling consumers' needs.