Flexibility for Business Success: Technology-Enabled Clinical Trial Management
Drug Research America works as a link between large, multi-national pharmaceutical companies and medical device manufacturers. It also deals with patients of America's physicians who participate in clinical trials for new drugs and devices. Working on behalf of pharmaceutical and device manufacturing clients of the company, Drug Research America works as the clinical testing wing. Therefore, it maintains relationships with physicians, documents their patients, and manages the vital processes involved in clinical testing. To undertake these services, founder Dr. Cherie Thibodeau required a method by which he could manage ongoing contact with the many participating doctors and patients, each of whom had unique characteristics that made them useful for different clinical trials. Dr. Thibodeau also needed a solution for management of private patient information so it could meet regulatory requirements and assist drug companies and device manufacturers. After understanding small business CRM products such as ACT! and GoldMine, Dr. Thibodeau decided to use Maximizer to assist working in the pharmaceutical and medical device industry, which is competitive as well as regulated. In this industry, testing and certification of new products is important and could cause hurdles for new products. With the use of Maximizer, Drug Research America was able to search its database quickly and accurately. This database included information on participating doctors and the database of their patients. This way they were always able to develop a trial group that matched the pharmaceutical company or device manufacturer's requirements.