Fractal Helps Leading Credit Card Issuer Reduce Attrition Through Predictive Attrition Modeling

The bank needed proactive retention programs, through which they could identify customers likely to cancel their cards and contact them with retention offers that pre-empted the cancellation request. Fractal stepped in to help the bank implement proactive retention programs. The key to the success of the proactive retention program was to identify customers at the risk of cancellation sufficiently early, thus giving the retention managers enough time to act upon these accounts.