Fresh Thinking For A Classic

When Coca-Cola executives meet with their bottlers next month, they'll bring ideas shared by Kellogg students during the school's recent Coca-Cola Channel Reinvention Case Competition. Five teams of students offered their ideas on how the company's largest bottling partner could increase its share of energy drinks sold to pubs and nightclubs in Australia. Team KAVUM from the Kellogg Part-Time program was deemed the winner, besting three teams from the Full-Time program and another team of Part-Timers in the contest finals.