From Web Mining to Social Multimedia Mining

Web mining is a well established field with many applications. Over the last years the authors experience a vast and rapidly growing amount of multimedia content that becomes available online. Web 2.0 and online social networks have dramatically influenced the growing amount of multimedia content due to the fact that users become more active producers and distributors of such multimedia context. Web mining techniques and theory need to be expanded in order to include new emerging research trends from mining such heterogeneous new web data. This paper conceptualizes and introduces the concept of social multimedia mining as a new emerging research area that combines web mining research, multimedia research and social media research.