Fundamentals of Mobile Marketing

This white paper is intended to provide an overview of the mobile marketing options available to marketers today. It is designed for the person who wants an entry level perspective on the platform. The paper discusses mobile terminology; the basics of how to think about marketing; mobile statistics; mobile marketing options. Ultimately, this paper is meant as a starting point in the pursuit of greater understanding of emerging media options, in this case mobile. After reading, the reading should have some idea of how to proceed to explore digital marketing for the brand.