Gaming Firm Gains Stronger Customer Analysis Tools and Faster Data Processing

WildTangent is an online games service company that delivers a premium entertainment experience to consumers worldwide. To understand its customers better and help boost revenue, the company wanted stronger data analysis tools and faster reporting capabilities. As part of a new business intelligence solution, WildTangent deployed Microsoft SQL Server 2008 Enterprise and Microsoft SQL Server Fast Track Data Warehouse, a new set of reference architectures optimized for data warehouse workloads. Now, executives have much better data about customers, and the company can process that data faster than before, using existing resources.