Gateway Pages For Opt-In Email
Many companies spend a great deal of time and money creating gateway pages that are 'Search engine friendly', aimed at getting their web site at the top of the search engine results when someone searches for key words relevant to that companies product or service. These gateway pages work well, as they bring in targeted customers that are searching for the particular product or service that is available on those pages. Opt-in email generally works differently. You target potential customers rather than people actively seeking your product. So when these 'Potential customers' get to your site, they are not necessarily looking right now for whatever you are offering. Therefore you need to find a way to catch their interest quickly.