General Mills Builds Rich Cooking Application on Latest Operating System
General Mills is a global producer of market-leading food brands such as Betty Crocker, Cheerios, Green Giant, and Nature Valley. Committed to using technology to expand the way that its products and services are used, General Mills worked with Microsoft and Razorfish to develop Betty Crocker Kitchen Assistant, a downloadable application that can improve the cooking process. Using the Windows 7 operating system, and Microsoft design and development tools, General Mills created an application that features high-resolution food images, step-by-step cooking instructions that can be viewed from a distance, and the ability to easily interact with recipe information using speech and touch. Through its new offering, General Mills extended the Betty Crocker brand into a new digital channel, delivering a rich, engaging consumer experience.