Global Consolidation: How SAP Is Helping Bat to Become a Truly Integrated Global Enterprise

British American Tobacco (BAT) was born out of international co-operation. The company was established in 1902 as a joint venture between Britain's Imperial Tobacco Company. The EAS Convergence Programme provides the opportunity for BAT to adopt regional and global business processes while reducing costs and providing common information across the business. BAT is turning a multinational business operating across multiple markets into an integrated global enterprise that can take full advantage of its scale. To address these issues BAT deployed SAP. SAP R/3 4.7 selected to provide the stable, reliable and integrated platform required globally.