Global Marketing Firm Integrates Systems to Boost Productivity
Having grown through acquisition, Chicago-based media intelligence firm Cision US was faced with handling several customer relationship management systems used throughout its offices in the United States that were incompatible with each other. This hindered cross-selling opportunities and made it difficult to share customer data across locations and among business units. To meet these challenges, Cision US worked with Microsoft Certified Partner Cornerstone Solutions to deploy Microsoft Dynamics CRM and to expand Microsoft Dynamics GP across all business units. These customized business solutions have given Cision US the capability to provide its employees easy access to critical information where and when they need it. Cision US is now in a position to process a variety of day-to-day transactions more efficiently while significantly reducing data entry work.