Go Global, But Not Alone
Source: American Express
The current downturn in the U.S. has made global ventures increasingly attractive - and worth the learning curve. The good news is that the learning curve can be accelerated. This paper recounts two success stories to illustrate the power of strategic global alliances for entrepreneurs. The bottom line on strategic global alliances is this: Identify and document where working together vs. either company going it alone can be advantageous to all parties in the loop.