Going Global with Geolocation
Source: Quova
Written by acclaimed author and industry expert John Yunker of Byte Level Research, this 16-page white paper:
- Explains how geolocation uses a Web visitor's IP address to identify their physical location
- Demonstrates how you can tailor your Web content to your visitors' specific needs — use their language; tailor your messages; serve local advertising; quote local prices
- Explores how geolocation can improve click-through, reduce drop-off rates, increase loyalty and increase sales
| Format: | Size: | 0.00 | |
| Date: | Oct 2008 |
