Going Green: Sustainable Growth Strategies

one-on-one interviews with industry leaders around the globe allows the Technology Executive Connections series to gauge the climate within the industry, gain insights into current views and opinions, and promote leading analysis of current issues. In this, the fifth volume, the authors examine how the world's accelerating concern over climate change is affecting the technology industries as well as their plans to meet the growing clamour for environmentally friendly products and services. Not surprisingly, the majority of executives feel impelled to react to a rising demand for not only green products, but greener operations as well.