Google I/O 2012 - Google Play: Marketing 101 for Developers

As soon as the user hit the "Publish" button on their app, they become (partly) a marketer; they might as well try to be a good one. In this webcast, the presenter will share everything they know about promoting apps on Google play: building a strategic marketing framework, making good use of media channels, taking advantage of the assets they have built for developers, and convincing the Play team to feature their app.